Related Companies:

The companies that can benefit from this creative output will: the advertisement companies, jewelry companies, clubs, fashion companies, design brand – logos companies and social services. Especially, the fashion and jewelry companies such as: the brand shop ‘Identity’ and ‘Idee’ will advantage because of the similar names and product. The name of the brand itself explains the product as well and my output creates two different identities: the shared and the individual. It will give a new shape to their brand by introducing a new product.

IDENTITY

     Any designed product has to have its identity which defines and differentiates itself from others. There are many designs made, which represents the identity of oneself such as: jewelry like- engraved jewelry, objects or jewelry with personal photographs, the engraved finger prints and the charm bracelets.

CREATIVE OUTPUT:-

The creative output got inspired from the topic of shared/common identity and the personal/individual identity, for example: in a class all the students share common identity of being student at Victoria University and outside they have their own individual identities of jobs, home, family etc. So, bringing these ideas together, the creative object will be a bracelet which will reflect and let you experience the both shared and individual identity. The bracelet could be worn individually or with your group i.e. the bracelet can be connected to the other bracelets, presenting the expression of shared identity. 

 It would be in the shape of octopus or spider because octopus’s tentacles and spider’s long legs, on the bracelet could be connected to other similar bracelet giving an experience of shared identity over individual identity. The other abstract ideas the charm bracelet which could be

 The reason for making a jewelry piece as a creative object was that, jewelry is one of the major elements in bodily appearances, which represents one’s identity.

Bracelet

Different ideas for Bracelets: -
The braided bracelet which connects with others through different loose braids......
The wire bracelet- to connect the wire bracelet, you have to twist wires with each other......
The charm Bracelet- you have to connect through different charms.........
The spider bracelet - connect through spider's legs or make a web.........

 

As shown in sketch, the bracelet would be connected through chains and it will create a web, letting you experience the shared identity and individual identity.......

 

Creative Output

Bracelet

-Personal bracelet

-Shared bracelet

Experience both shared and individual identity.

 

The bracelet could be worn individually as well if in group you can connect your bracelet with other people wearing same bracelet.

QUOTE

The most linking and interesting quotation I found is: -

“Identity design is an acknowledged business weapon for companies – a strategic asset, the written and visual expression of a company’s product or service”

                                - Fisher, 2007.

IDENTITY??

Identity has its roots from Latin word   ‘idem’ which means ‘the same, sameness’. in usual context identity remains the same. But change is the rule of nature so with human life some identities changes too.

Two Types of Identity:

1.Permanent (also called Core Identity): name, family…..

2.Temporary: job, home…..

Creative Output Connections:

1.Comparison of religious paintings and the photographs. 

2.Representation of emotion “trust” by creating a pendant necklace, which looks like that it’s about to break but it’s the trust that holds it together.

3.Comparison of colours: Colour psychology.

4. Identity: Religion Identity and Brand names logos represent product’s identity.

                            - Shared Identity and Individual identity

Connections:

ØEmotions/ Values: Trust, Honesty, Hope, Identity, Respect…….

ØPhotography: Paintings……

ØColours: Different colours represent different things……….

ØAdvertisement: Banners, Websites, Posters……….

ØAccessories: Jewellery……….

ØBuilding: Representation of buildings………..

ØRitual: Everyday Design……….

ØEvents: Festivals, ceremonies…………

Morphological Analysis Table: